It gives us great pleasure to announce that Legend Media Group has appointed Dr Geoff Raby AO to the Board as an Independent Non-Executive Director (NED). Geoff brings an impeccable track record to the Board of Legend, having been Australia’s Ambassador to China between 2007 and 2011. Prior to this he held a number of roles within the Department of Foreign Affairs and Trade and was also previously on the Board of Fortescue Metals Group (2011 -2017).
With a deep understanding of the cultural and economic landscape in China, and a strong, personal interest in the arts, Geoff is well placed to understand the opportunities and challenges of the Legend business.
Geoff’s other current roles include Chairman and Founder of Geoff Raby and Associates, a Beijing-based corporate advisory firm providing strategic advice and analysis on China.
Legend Media Group attended the 2019 Beijing International Film Festival and formally signed the partnership agreement with Chinese co-production partner Truly Sense (Beijing) Media Consulting Pty Ltd to produce two official co-production films at the contract signing ceremony. Getting to this point has been an amazing journey and it is a huge step forward for Legend.
"Bronwyn Barnes doesn't fit the bill of your typical film executive. By her own admission, the experienced company director is more at home on a remote mine site in Africa than on the periphery of a film set. But it's that perspective, Ms Barnes says, that makes her the perfect fit to chair Legend Media Group, which has launched an ambitious film project that promises to diversify Western Australia's trade relationship with China.
"BRIDGING THE GAP BETWEEN WA & CHINESE SCREEN INDUSTRIES"
25 Feb 2019
Legend Media Group was pleased to have recently hosted significant Chinese film & creative industry delegation to Western Australia. This was the largest and most influential delegation of Chinese media executives that has occurred to date in WA. The delegation was led by Truly Sense (Beijing) Media Consulting Co., Ltd (TSM), a leading Chinese film company. The purpose of the delegation was to further develop strategic relationships with government, Legend Media Group and industry, showcase WA as a prime location for business enterprises and conduct
project-specific location scouting.
Feature article for the August 2018 issue of the Australia China Business News.
"It's not your typical Australia-China business collaboration, with no iron ore, gourmet food products or health supplements in sight, but an initiative coming out of Perth promises just as deep an economic connection, and an even closer cultural link."